I missed the whole “extreme couponing” movement, and I’m not into it now. I used to collect paper coupons, but usually forgot them when I went to the store – even though I clipped them to the fridge RIGHT NEXT TO THE GROCERY LIST. Go figure. I think I saw them so often that they just blended in with the fridge magnets.
A friend told me about Kroger’s digital coupons, so I started stalking those and adding them to my card. I base my grocery list around coupons, to an extent. I don’t have much brand loyalty – I usually buy store brand because it’s just as delicious as a “real” brand, but a lot cheaper. But if I see a coupon, I’ll make a note of the brand name on my list, as well as how much the coupon is worth. At the store I can see if the coupon is really worth it, or if the item is still more expensive than another brand.
I like using any type of coupon because it makes me try different brands, and sometimes different foods. I usually have the staples I buy – I still remember my weekly grocery haul when I lived in my studio apartment: eggs, apples, a block of cheese, milk, and bread. Once a month I’d buy a bag of salmon fillets, vat of peanut butter and some coffee. My breakfasts were eggs, my lunches were peanut butter sandwiches and apples, and my dinners were salmon. I’m still in that mindset, because my kid eats the same things every day. But I’m trying to cook more, eat healthier, and go paleo, so I’m buying different things. Using coupons makes me feel like I’m being “practical” when I try different stuff.
Kroger also has free items on Friday – you add the coupon to your card on Friday, and can use it for about a week, so you don’t have to go to the store ON Friday. A few weeks ago, I got a free bag of chips. A free bag of chips! It doesn’t sound like much, but it’s worth $3 or $4, and can be doled out into my kid’s lunch for a good two weeks or so (unless I eat them all in one sitting).
When I go shopping for the big monthly haul, I usually spend about $140. That provides most meals for the month, but I’ll stop back in two weeks later for more produce and some things I might need for upcoming meals. My groceries have been about $300 a month, but I’m trying to get better about that – or at least better about WHAT I’m buying. The coupons really help, though they are rarely for produce. Meat coupons have helped a lot, as well as random things I’ll get for my kid to take for school lunches. Coupon savings usually add up to $25 or $30 per big haul visit!
Kroger also gives you codes on your receipt to get fuel discounts – don’t forget to do this! The points add up and I’ve gotten $.50 off per gallon before! The surveys are pretty boring but it takes five minutes and you can do it every 7 days, so it really adds up.