money, shopping

Boxy Girls

I saw a commercial on TV while visiting a friend, and it stuck with me. And disgusted me a bit.

Or a lot.

Have you heard of Boxy Girls? (It’s an awful name I know, but clicking that link is SFW.)

These are dolls that come with 4 boxes of accessories for you to “unbox” with them.

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I know unboxing is a huge YouTube thing, and I’ve seen kids watch videos of other kids (or adults, yikes!) unboxing toys and getting excited about adding a bunch of plastic to their collections.

I don’t mean to be all down on people’s hobbies, but the whole concept of unboxing seems so heavily focused on consumerism and having more More MORE! And it’s disgusting. Why do you have to buy so much? What satisfaction do you get from recording these unboxings? What satisfaction do people get from watching these unboxings? I’ve tried, and have to stop when we hit the 2 minute mark and all I’ve seen is the box from all possible angles. JUST OPEN IT!

I understand being excited to open something. Hell, I got excited to open my monthly Subscribe & Save boxes, and they were just things like dish soap or cleaning products. But I never felt the compulsion to record these and make it like some great reveal meant to inspire envy in others. Now there is a toy you can buy (and unbox! since it’s “As Seen on TV”) and then unbox her boxes! Wait – would you record your unboxing of the doll, then record HER recording HER unboxing of the accessories? So meta.

If you want to watch unboxings on YouTube, why don’t you give Dylan Marron some views and exercise your brain?

2 thoughts on “Boxy Girls”

  1. It’s a method of training them to be consumers, and it’s appalling how many children (oftentimes younger than 6!) watch these unboxing videos of their personal iPads. I miss Earth Day conventions from when I was young. They had free tree saplings, coloring books on recycled paper, low energy nightlights…

    Hardcore zero wasters, with their little jars of trash to show for a year, are much more fascinating because they’ve challenged themselves to do better, but it’s difficult to market that level of environmental activism to a child. I do think it’s still possible to do low waste “haul” videos as long as what you’re purchasing is bought secondhand, so you’re removing something from the waste stream.

    On a side note, I am loving the Dylan Marron videos!

    Like

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