I gave up Starbucks for Lent. It wasn’t a huge sacrifice, because I hadn’t visited very often since my son switched schools. His old school was right down the street from a Starbucks, so I’d drop him off, place a mobile order, then run in to get my massive iced coffee and go. It was easy, and only a few bucks… right? Except this iced coffee was like $3 a visit, and while I didn’t do it every day, I did it at least once a week. Spending $12 a month on iced coffee when I already made my morning coffee at home… why?!
After giving Starbucks up for Lent, I went back once. Then all the news stories started coming out, and while I know the stuff that happens in Starbucks stores isn’t necessarily endorsed or encouraged by Starbucks as a company, and they seem to be reacting well to the concerns… I just wasn’t sure I wanted to support them anymore.
Let’s be honest: Starbucks is not good.
If you like plain coffee, you probably prefer to brew your own. I’ve never had good plain hot coffee from Starbucks – it always tastes too strong, or too weak, or is gritty. I like their iced coffee with cream, which has never tasted bad to me (except the time the barista added sugar I didn’t ask for – yuck!).
If you like milkshakes disguised as coffee, you probably like Starbucks. I used to live off Frappucinos as a teenager. It’s how I got hooked on coffee, so thank you for my addiction, Starbucks. But as I started to love coffee, I started to hate Starbucks. We’d place a group order on Fridays at work and the sugar brighten up the slow day. But when you want coffee, it just won’t do. Too sweet, not enough coffee taste.
PLUS the price. People are paying $5 for a medium cup of overly sugared coffee that contains their calories for the day. And that’s a BASIC drink from the menu. If you want to add flavors and shots, then you’ve added another 2 bucks. A large drink is like $7… That could be a fast food MEAL! An entire meal for the price of a cup of coffee.
Not to mention that you visit every week, so you’re spending over $20 a month on coffee. And by “you” I don’t just mean you, I am included. I would happily spend this for “coffee”, and then at the grocery store I would balk over buying a $7 BAG OF COFFEE that can make two weeks worth of POTS of coffee…
Let’s do the math: I make a pot of coffee every day, and a bag lasts me close to two weeks. Let’s say 12 pots of coffee, just to be safe with our numbers. 8 cups of coffee per pot, which fuels my mornings from 9 to noon. 8 cups per pot times 12 pots is 96 cups of coffee. For a bag of coffee grounds that costs $7, which, if you remember, is about the price of one large Starbucks coffee. 96 versus one – what should win?
96 medium cups of Starbucks coffee would be about $480. That’s my kid’s school tuition each month. And I know it would be damn hard to drink 96 cups of Starbucks coffee in a month – you’d blow up from sugar or calories or something, but still.
I honestly couldn’t drink 96 cups of Starbucks in a year, and the star rewards really help – free coffee after 125 stars, which aren’t too hard to obtain. That’s how they hook you – the thrill of the chase, the contest! I have a gold Starbucks card. Not a credit card – a card I transfer money to, to spend money at Starbucks. But it’s gold, Jerry! It has my name on it. I am important. It shows everyone that I spend a shit ton of money at Starbucks.
But that’s stopping. I mean, I have money left on my card, so I’ll have to drain it, or give it to someone. And use my last free coffee reward – I always go all out on my free drink with extra espresso shots, flavors galore, the biggest bucket you can give me! (And then don’t eat for the rest of the day…) But after that, I’m letting go of this Starbucks gold. I don’t need to spend the money when I can make my own delicious coffee at home. If I want to go out for coffee, there are local coffee shops I really love and should patronize instead.